WELCOME TO ZF DESIGNS

We are an independent British lifestyle brand who celebrate all things that are beautiful, of quality, produced through skilled craftsmanship. We take a considered, human approach to the design and production process, taking cheerful pride in all that we do. Our aim is to spread joy through products that are playful, timeless and made with quality materials that stand the test of time. We want each piece to be the one that uplifts, brings a smile to your face and sparks delight.

Quality is a non-negotiable for us. It changes everything about a final product and reflects the care, love and attention that is invested in making something for someone else. We love the story, the detail and energy that skilled workmanship can weave into a final piece; making something truly special to be celebrated and cherished. We are passionate about British production and strive to locally source as much as is possible. We hope that our products capture and spread our driving spirit and bring uplifting delight to our customers.

QUALITY * CRAFTSMANSHIP * JOY

I am Zoe Hopgood and I am the designer and artist behind ZF Designs. A bona fide optimist, lover of nature and travel I live for all things beautiful, quality, artisanal and overall joyous. 

Having studied at Central Saint Martins and London College of Fashion and with over a decade in the fashion design industry, I set up ZF Designs for those searching for better quality, beautiful products  that are handcrafted and uplift daily life. Products with soul. 

Primed with a vibrant imagination, each piece i create is inspired by the natural world, whimsical tales and a love for colour and detail. I hope my happy and playful outlook on life is captured in my work, as I believe wholeheartedly in the power of beautifully crafted items to spark joy and inspire the everyday.